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Current Job Openings



Parties interested in HRTV may submit a resume to: jobs@hrtv.com.

 For most production positions, candidates must be able to lift at least 25 pounds safely and easily and spend a significant portion of work time standing, sitting, walking and/ or bending. Candidates must also be available to work flexible schedules, including Saturdays and Sundays.



All Full-Time positions at HRTV come with excellent benefits:

  • A generous vacation and holiday schedule
  • Medical, prescription, dental and vision insurance plans after 90 days of employment
  • Opportunity to participate in 401(k) after 6 months of employment
  • Life, STD and LTD insurance policies
  • The opportunity to work at the world-famous Santa Anita Park

Social Media and Marketing Manager

 

Job Specifications

The Social Media and Marketing Manager at HRTV will have two areas of responsibility:  social media and consumer communications.

 

A.  Social Media

Working with the head of marketing, the Social Media and Marketing Manager will take the lead and central role in developing and implementing HRTV’s Social Media Strategy, supporting brand awareness of the HRTV networks, generating TV viewership and inbound traffic to HRTV.com and developing leads for HRTV.com subscription sales.
This role coordinates with the internal Marketing and the Digital Media Team to support their respective missions, ensuring consistency in voice and cultivating an ever-increasing social media referral network.  Specifically, the ideal candidate will grow the HRTV Facebook Fan and Twitter Followers counts, develop, the HRTV YouTube, Instagram and Pinterest sites, and explore and as appropriate, initiate new social opportunities and various relevant blogging sites as they become viable.

Responsibilities

  • Plan and implement the social media tactical initiatives at HRTV and HRTV.com, coordinating with Live Production, Digital Media and PR to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture, including all of HRTV’s platforms and public personnel.
  • Work with in-house graphics resources to assure the optimal and appropriate art is available for use on each social platform.
  • Work with the Digital Media Team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, selected community-outreach efforts, supporting marketing, tune-in, promotions, etc.
  • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
  • Be HRTV’s advocate in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Manage social outreach programs and build an active brand ambassador network to spread the word about the HRTV and HRTV.com
  • Monitor and report effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to continually maximize results.
  • Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
  • Monitor trends in social media tools, trends and applications and recommend best practices

 


B.  Consumer Communications

Working with the overall mission and goals, and specific timely events on the HRTV platforms, the Social Media and Marketing Manager will take a central role in HRTV’s Consumer Communications Strategy developing outbound consumer messaging tactics to be addressed to current and potential HRTV viewers and HRTV.com visitors and subscribers.  Specifically, the ideal candidate will implement print and online advertising, direct marketing, email and on-site campaigns for HRTV.

Responsibilities

  • Implement the consumer communications initiatives at HRTV and HRTV.com, coordinating with Live Production, Digital Media and PR to ensure goals are on target and optimize synergy.
  • Work with in-house graphics resources to assure the optimal and appropriate art is available.
  • Manage the HRTV email campaign plan, including schedule, topics and inclusion of advertisers.  Duties include composing awareness, optimal tune in/click through, direct response and local activation copy.
  • Integrate subscriber acquisition and marketing promotional initiatives across all outbound communications and social media, as appropriate.
  • Monitor and report effective benchmarks for measuring the impact of consumer communications, and analyze, review, and report on effectiveness of campaigns to continually maximize results.
  • Regularly feed back insights gained from monitoring the impact of communications into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
  • Monitor and report on trends in online advertising, media, email and direct marketing.

Plus other responsibilities that may be assigned.

Requirements

  • Knowledge and experience in the equestrian world, including Thoroughbred Horse Racing (history, statistics, players, etc.) and other Western and English horse sports.
  • Strong project management, writing and organizational skills
  • Self-starter, focused, results-oriented and having a drive for sales
  • Team player, with the confidence to take the lead and guide other departments when necessary
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
  • Must be knowledgeable of social media trends in Thoroughbred Horse Racing and Western and English horse sports.
  • In-depth knowledge, experience with and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
  • Knowledge, understanding and experience with best practices in direct marketing, including email, on-site and other campaigns.
  • Must be knowledgeable of social media best practices and be comfortable overseeing and executing the social media footprint under those practices
  • Experienced with successful print, online and location-based marketing efforts
  • Good technical understanding and can pick up new tools quickly
  • Must have experience with SEO, analytics, tracking and analysis of posts and data
  • Must be a good team player and can work collaboratively to achieve company goals
  • Must be able to work flexible schedules, including Saturdays and Sundays
  • Marketing/Social Media experience:  3+ years

Send resume and cover letter to jobs@hrtv.com

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